When it comes to company branding, there are often two categories of people: those who care and those that do not. Regardless of which one you may be, however, it is important to recognize the role a sign or logo plays in communicating what your establishment is all about. Though some decisions may not initially appear to be that substantial, they have the potential to significantly affect your messaging. In today’s blog, the friendly team at Legacy Signs of Texas in Denton, TX, discusses the many different things your sign can say about you and your business or other establishment.
Your Purpose or Function
You may be familiar with the saying ‘a picture is worth a thousand words.’ In a similar vein, your business’s sign should be able to communicate a lot of important information about you at a glance. From the type of establishment you are to what services you provide and what the theme or concept of the establishment is, your intended audience and the public overall should understand your mission. That being said, finding the perfect sign that encapsulates all of this and more is essential.
Indeed, different sign types may be better suited for different services. For example, a church is likely not in need of a neon sign, nor will it aptly communicate the intended message. A bar, on the other hand, may benefit from a neon sign due to the general dark atmosphere. Though these are just hypotheticals, they provide insight into preserving brand value and attracting your target audience. To learn more, submit an online form or call our team to get started.
It Identifies Your Intended Audience
Another thing your signage communicates is who your intended audience is. For example, some businesses may use specific colors, fonts, tones, imagery, and other elements to communicate and resonate with target group interests and demographics. The combination of visual elements, language and tone, and context and placement creates a unique brand and message.
Informs the Public Who You Are
Finally, your sign ultimately communicates to the public as a whole who you are. Using a combination of the elements listed above, a great sign and good advertising answer the primary questions of what, who, and where, while also drawing people in. Not only can our team help design and fabricate your sign at an affordable price, but we also take care to listen to your needs and understand your goals to provide the ideal signage for you.
Create Your Custom Sign Today
When you are ready to inquire about custom sign options for your apartment complex, car dealership, restaurant, or other establishment, do not hesitate to pick up the phone and call Legacy Signs of Texas in Denton, TX, at 888-445-1689. We proudly serve organizations and businesses in Denton, Dallas/Fort Worth, and the surrounding areas.